Typography: Frank Ruhl Libre – Illustration made by https://www.openpeeps.com/

People, design and technology are three key interests of my career. In this exercise, I’ve tried to find the way to communicate this visually. Although I’m still reluctant to see myself as a brand, this project is created to support this vision.

Tone

Brivant, bold, intense and passionate highly contrasted with calm and reflective hues. This is how I like experimenting the creative process.

Intention

Readable typography for the web that allows the reader to follow each idea without interruptions, paragraph by paragraph.

Fit

Gemotrical shapes, narrowed, layered and clean. Sometimes as simple wires, sometimes filled and polished. Different fidelities to fit into the design process.

Isotype

This is the final symbol that represents all of above. It inspires me the diamond-design process from the top to the bottom. The wire frame comes first and it projects the rest of the design.

Previous Article
UX Lead at Ebury and graduated as a Computer Engineer at the University of Granada. I've worked in the financial, dataviz, healthcare, and book stores industries doing what I enjoy the most: making people feel happy when interacting with everyday technology.