New Year Resolutions

I started blogging in 2004, since then, I’ve changed my nickname, hosting, domain, blog skin, and language several times. Maybe too many times.

Como no podía ser de otra manera, vuelvo a hacerlo por algunas razones.

Necesito escribir y expresarme más y mejor en castellano. Puede parecer absurdo, pero después de leer, hablar y cruzar mails en inglés todo el día en mi trabajo necesito poder expresarme con más comodidad en mi lengua materna.

Eso no quiere decir que ya haya superado todas mis barreras con el inglés sino más bien lo contrario, este blog lo empecé a escribir en inglés con ese propósito y aún me queda mucho por mejorar y corregir. Por ahora prefiero hacerlo en otros ámbitos a parte del profesional y recuperar este espacio para otros escritos, quizá con un poco más de éxito.

No me importa reconocer que después de haber publicado durante todo este tiempo algunas entradas que llevaban tras de sí muchas horas de trabajo el resultado no es el esperado. Pero lo cierto es que tampoco espero una gran repercusión en este sentido, más bien compartir un poco de mi trabajo, de lo que se puede y no es obviamente confidencial.

No me gustaría extenderme en esta publicación más de la cuenta así que aquí dejo mi pequeña lista de propósitos para año nuevo respecto a mi presencial online:

  1. Focalizarme al máximo en el proyecto que más me está motivando desde hace meses: elcine.de. Del que espero sacar una versión beta antes de mediados de 2014.
  2. Escribir mejor y con más frecuencia en este blog. En castellano 😉
  3. Reactivar http://designersforinteraction.com/ esta vez sí, en (casi) perfecto inglés a ser posible.
  4. Animar a la otra pata de UXSALAD para que elcine.de y otros proyectos puedan publicarse durante este año 2014.

¡Muchas gracias y Feliz Año!


One design to rule them all?


Today I wanted to get some clarity about a way to efficiently approach the UX design when targetting multiple mobile devices. You know, to deserve my holidays.

During my research, I’ve needed to take apart aspects like the Interaction design and get focused only on the very basic initial challenge: the app structure and navigation. I’ve also centred the research within the smartphone scope by considering only Android, iOS7 and Windows Phone 8.

These are some early ideas I’d like to investigate further:

  • The commonalities and diferences between the in-built functionalities like Search, Notifications, Multitasking, Back vs Up navigation and in-app navigation.
  • A compliance layout, app structure and navigation which naturally fits into the different platforms according to their guidelines.
  • A translation (if exists) between the different navigation patterns (flat, hierarchical, etc.) and the recommended UI controls (Tabs, Toolbars, Segmented control, etc.)

So I’ll continue digging into the guidelines and trying some design to validate (or not) the hypothesis “One” design to rule them all might be difficult but not impossible, it is, actually, needed.




2013 – Catch up

Disclaimer: This is a personal note.

Last March, 2013 I felt the need of a professional change. Somehow I knew that it didn’t necessary mean that I had to leave my current job, although that was actually the first and most immediate plan that came to my mind.

It has been a time of self-searching, the lesson learnt is that I shouldn’t stop now because changes are being happening since that moment.

First, my partner and I decided to move forward and create our own space of creativity. Now it’s just a brand but it’s also a declaration of intentions: we as professional should have our own identity, whether it looks like a brand or it’s just our personal name and twitter account. Fortunately or not, User Experience is a discipline that co-living within an online community and we should be there.

Alongside uxsalad, I started working in the creation of a digital product called elcine.de – sorry, I know there’s nothing visible yet. Encouraged by my passion for films and willingness of enjoying every sort of different movies, I’ve been researching, reading, and ideating to get a better understanding of my target users and create the version Zero of elcine.de: an online platform to live the movies throughout the people who love&hate the movies.

It may sound like yet another social website, but the intend is not that. I want to be the first Spanish platform that contributes to the film culture by bringing the movies back to the people, to us – ok then, it may sound like yet another movie website… fair enough, I’ll work for making a difference, that’s all I can promise now.

Finally, I have to add that, yes, I’m still working 40 hours a week for a company which is providing me other types of challenges and allows me to worry only of enjoying whatever I do both inside and outside it. And No, I’m not keen on the discussion “to start up you have to leave behind everything”. Of course, I wish I had more time, interestingly, is this few time what’s keeping me focused.

Hopefully I can share more about elcine.de in the following weeks, since the first design iteration and a small proof of concept have gave me interesting outcomes.



How to Create an Enterprise UI Toolkit | UX Magazine

How to Create an Enterprise UI Toolkit | UX Magazine


More UX-specialised department rises every day within organizations

Cada vez surgen más departamentos específicos de experiencia de usuario dentro de las empresas

Yusef Hassan at PuroMarketing

Taking advantage of that right and proper stament, I’d like to add a personal thought.

After four years, I’ve seen new UX departments rising and closing, new UX specialists being hired and fired according to business strategy and budgets. Nothing new so far for software companies which are trying to adapt the resources to the demand.

However, I still see that there are big challenges this companies have to face in short and long term, as follows:

  • Unifying processes and adapting existing User-centred design methodologies to software development processes and viceversa
  • Coordinating ux-people across the company
  • Identifying the ux performance indicators
  • Involving different roles within ux practices

In that sense, the challenge is not only to create a UX department, but a UX culture where the usability has to be a responsability of everbody.

Nevertheless, the panorama is more than optimistic, since companies relies more and more in UX roles to drive change and improving their products and services.