Brief, direct and simple. The idea: address your business strategy thinking first in your mobile experience. Why? to force simplicity, to reduce complexity, to get our users focus on content, to understand your product as pills of functionality handable by any user. Which user? that one who is in “one eyeball and one thumb” mode. Appealing, isn’t it? Well, it is challenging.
A book full of tips which helps you to understand capabilities and embrace constraints to take advantage until the minimum detail of the mobile experience.
Web App or Native App? Both. Do you want to know more? Would you like to agree or disagree with this argument? Read Mobile First, it won’t take you more than one day to start creating amazing web applications.